← Back to Frontier Features
OpenAI
Apps in ChatGPT and the Apps SDK
Launched Oct 6, 2025
Interactive third-party apps that run inside ChatGPT conversations, plus the Apps SDK (built on MCP) for developers to build them.
- Surface
- App
- Availability
- Generally available
- Plans
- Free, Go, Plus, Pro
- Retired
- —
Strengths & weaknesses
Strengths
- Apps SDK is an open standard built on MCP
- Launch partners included Booking.com, Canva, Figma, Spotify, Zillow
Weaknesses
- Excluded the EEA, Switzerland and UK at launch
Business, Enterprise and Edu got apps in preview 2025-11-13. App directory opened 2025-12-18; replaced by the Plugin Directory 2026-07-09.