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OpenAI

Instant Checkout

Launched Sep 29, 2025

Buy products directly from merchants inside ChatGPT, powered by the open Agentic Commerce Protocol built with Stripe.

Surface
App
Availability
Region-limited
Plans
Free, Plus, Pro
Retired
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Strengths & weaknesses

Strengths

  • Organic, unsponsored product results
  • Open Agentic Commerce Protocol for merchants

Weaknesses

  • US only, single-item purchases from Etsy sellers at launch

Shopify merchants started rolling out 2025-11-20.

Links